Content & Growth Marketing Specialist

About Dedale:Dedale is the differentiating source of strategic intelligence in the technology space.With a unique team of over 100 full-time research analysts & planners, Dedale leverages a network of over 10,000 market professionals to deliver on-the-ground strategic intelligence to investors and corporates, with a core focus around North America and Europe.Our team gathers top talents with diverse and international backgrounds. Our Research & Investment team has the strongest expertise in the ecosystem on B2B Software due diligence, and we are surrounded by a network of mentors including high-profile tech founders and investors. Our Culture:Dedale gathers a group of highly talented international individuals (incl. US, Chinese, Filipino, French, Moroccan, Latvian, Lebanese nationalities among others).The leadership team is composed of experienced investment professionals & management consultants (ex-McKinsey, BCG Project Leaders & managers).Our advisory board is extremely high profile, including some of the most successful investors worldwide (incl. Managing Partners of the largest PE and Growth Equity funds, and Tech unicorn entrepreneurs).We seek to develop a dream team of outstanding investment analysts with strong academic and professional achievements and a passion for investing and technology.Your OpportunityAs a Content & Lead Generation Specialist, you will own the content-to-pipeline engine at Dedale. You will design, produce, distribute, and optimize all content that turns Dedale's intelligence into qualified leads — across our platform, LinkedIn, newsletters, gated reports, email sequences, and search. This is a builder role, not an executor role. You won't wait for briefs to write themselves: you will propose, test, iterate, and report. You will own your streams end-to-end, from editorial decisions to performance data, driving content that converts.Your Responsibilities1. Lead Generation Engine & Social MediaManage the production calendar and pipeline for gated reports (2/month) and lead capture mechanicsDrive Dedale's LinkedIn presence (12 posts/month), writing, scheduling, and optimizing for engagement/CTR across company and leadership accounts Write, segment, and monitor the monthly newsletter sent to our leads listDesign email sequences and community nurturing flows (segment logic, copy, deliverability) to build active, autonomous segments (PE, Corporate, Members)Execute and monitor LinkedIn Ad campaigns based on strategy briefs2. Editorial & Platform Content OwnershipFully own the Tech Leaders interview series: outreach, production, platform publishing, and community follow-up, while experimenting with new formats and distribution testsBuild and manage the Super Experts stream: routing, editing, and publishing expert profilesSupport new strategic streams, including Talent Intelligence, Ask Dedale launch content, and dedicated US storytellingMaintain employer branding initiatives and propose new ways to surface team culture3. SEO, GEO & Website OptimizationTake full ownership of organic search performance, executing a strategic SEO/GEO audit and implementing a cluster content frameworkOptimize on-page content, structured data, entity definitions, and visibility in AI-generated answers (GEO) to drive organic sessionsDrive lead capture optimization on the website, improving CTA placement, landing pages, and gated demo executions in Webflow4. Event Support & Intelligence CapitalizationManage pre-event briefs and post-event debriefs with Topic Leaders across key cluster events Format and publish debrief outputs as intelligence pages on the platformSupport event logistics, promotion, and post-event content distribution5. Performance Tracking & Strategic InsightsTrack performance per campaign and stream, extracting data and delivering cross-channel reportingInterpret performance metrics to surface actionable insights that continuously refine the overall marketing strategyYour Profile1–2 years of relevant experience (including high-impact internships); proven ability to deliver results and work independently is what matters mostProven track record of owning a B2B content stream end-to-end (from brief to reporting) for a senior, sophisticated audience (PE, Corporate Strategy, GovTech)Strong written and verbal English (Dedale’s primary working and content language)Solid SEO fundamentals (on-page optimization, keyword strategy, basic audits)Proactive, organized, and autonomous by default — comfortable managing multiple workstreams and bringing fresh ideas to the table without waiting for directionStrong cross-functional collaborator who thrives working alongside Sales, CS, Topic Leads, and ProductNice-to-have:Experience with email platforms (Brevo or similar) and Webflow/no-code CMSFamiliarity with LinkedIn Ads Manager and product analytics tools (PostHog, GA4, etc.)Understanding of GEO (Generative Engine Optimization) / AI search visibilityKeen interest in financial markets, Private Equity, or institutional tech sectorsWhat you’ll learnHow to build and scale a high-converting, B2B lead generation engine from scratchAdvanced multi-channel distribution and executive personal branding techniquesExposure to top-tier Private Equity, Tech, AI, and institutional investment communitiesHow to leverage cutting-edge growth frameworks (SEO/GEO, data-driven nurturing) working closely with senior leadershipWhat we offerA high-impact role with true ownership and operational autonomyDirect mentorship from the Marketing Lead and close collaboration with C-level executivesA fast-growing, expert-driven environment with a high-caliber international teamOffice in ParisApplication process:Introduction Call with HRInterview with Hiring Manager (Marketing Lead)Case StudyFinal Interview with a member of the Leadership Team Find Jobs in France on Arbeitnow